New age customers can be really difficult to please. They have extremely high standards, are occasionally stubborn, and will switch to a different product at a second’s notice. Therefore, it should be your mission – your ultimate business goal – to make customers love your brand.
How can I make customers love my brand?
There are lots of cool and interesting methods you can use to make your customers love your brand and engage with your offerings. You’ll be happy to know that this article is here to tell you all about them.
Without further delay, here are some tips on how to make customers love your brand.
Have a user-friendly website
If your website is user-friendly, it’s going to be a hit with customers.
Sadly, though, many businesses have terrible websites. They’re clunky, slow, dated, and incredibly difficult to navigate. If this sounds relatable, it’s time to breathe new life into your website – starting today.
Offer different forms of customer service
Customer service is a hot topic, right now.
The modern customer is very impatient, so they don’t like slow and indecisive customer service. In fact, it infuriates them. If a customer feels let down by customer service, they won’t hesitate to hop online and publicly slam your name, which is why you have to be extra careful.
To protect your brand and make customers happy, you need to offer different forms of customer service, including:
- A phone line
- Fast social media responses
- Website customer service agents (or virtual chatbots)
By offering a variety of customer service options, you reduce the chance of alienating any customers. For example, some customers hate speaking over the phone, and would much rather speak to customer service employees via chat – which is completely understandable.
Provide loyalty incentives
Customers love the brands they are loyal to. You can create loyalty through providing loyalty incentives, such as:
- Personalised customer service
- Loyalty programs and subscription services
- Rewards and discounts
Remember, a loyal customer is a happy customer!
Post interesting content to social media
Social media is a wonderful tool for businesses. The major platforms – such as Facebook and Instagram – provide you the opportunity to post interesting content for your customers (and non-customers) to engage with.
At the moment, a lot of brands like to post fun, light-hearted content to their feeds, such as memes and surveys. Modern customers (particularly those from Gen Z) love to engage with this type of content, so that’s worth bearing in mind.
However, your content should also be professional and informative. Social media pages are great for posting product updates, guides, tutorials, and so much more. Think of social media as the new ‘in-store experience’.
Encourage customer feedback
Encouraging customer feedback shows that you care about your customers, as well as growing and learning as a business. It’s a sure-fire way to impress your audience.
Apologise for mistakes
From time to time, your business will make mistakes. Don’t worry, it happens to every business out there.
However you handle your mistakes is what matters. You should always take responsibility and apologise to customers, even when it doesn’t directly involve them. You can do this via public statements and posts.
Always deliver value
Customers love value, yet so many brands fail to deliver it. Put value at the core of your products, and the benefits will come raining down.